Wacoal Corporate Social Responsibility
Can anything be done with old bras? We believe that sustainability is not only about how products are made, but also about how they are responsibly handled at the end of their useful life. As bras are made from a combination of different materials, they are difficult to fully dismantle and recycle. Through our Bra Recycle Campaign, collected bras will be processed by professional recycling partners using environmentally responsible methods. This helps reduce the burden on landfills and minimizes resource waste, while supporting the concept of full product lifecycle management. Our goal is to ensure that products are handled more responsibly during the final stage of their lifecycle.
Starting from 1 January 2026, Wacoal Bra Recycle Campaign will be available for specific month. You may recycle the old bras into our recycle box. Bras will be treated using environmentally compliant processing technologies to reduce waste volume and environmental impact. ♻
The Process:
- Check if there are any old or ill-fitting bras?
- Wash the unwanted bras and bring them to the Wacoal bra recycling box.
- Treated using environmentally compliant processing technologies to reduce waste volume and environmental impact.
FAQ
Q: Is there any period for the bra recycle campaign?
A: The latest Bra Recycle Campaign has ended on 30th September 2026. Thank you for your support!
Please stay tuned to our social media platform for the information for the next Bra Recycle Campaign.
Q: Where are the bra recycle collection box?
A: Bra recycle collection box would be placed in designated stores in next Bra Recycle Campaign.
Q: Does it only accept Wacoal bras?
A: We accept old bras of any brand.
About
Pink Ribbon
Activity
The "Pink Ribbon" is a universally enacted symbol and act for spreading awareness of breast cancer, as well as the importance of early detection.
REPORTED CASES OF BREAST
CANCER GLOBALLY
For women, breast cancer is one of the most frequently diagnosed type of cancer worldwide.
Breast cancer is the most commonly diagnosed cancer, accounting to 1/8 cases of overall cancer diagnoses worldwide.
In 2020, approximately 2.3 million people worldwide were newly diagnosed with breast cancer and approximately 685,000 died from the disease.
By 2040, it is estimated that the number of newly diagnosed breast cancer patients will increase to more than 3 million per year (40% increase).
However, breast cancer is also known to be a type of cancer that may be cured in 90% of the diagnosed cases, as long as it is found and treated at an early stage.
Wacoal Hong Kong is now offering the “Puberty Body Growth and Underwear Education Seminar.”
Through explanations of puberty body changes, age-appropriate underwear knowledge, and interactive Q&A sessions, the seminar aims to help students build correct body awareness and healthy wearing habits. It also supports school health education programs, making the journey through puberty safer and more confident
Contact us to arrange a seminar
If schools are interested in arranging a seminar, they are welcome to contact us directly.
We will provide detailed information and assist with the arrangements.
Phone number: 29772300，or through Whatsapp to contact us, fill out Google Form to apply for the seminar.
